A2: Brand disciples will point out flaws, for that reason they are often reliable. You never see a brand broadcasting a bad user practical experience. #CMWorld
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A2: Today, most companies absence an “asset-dependent mentality” with their audiences. Rather, they seem them as methods for use #cmworld
@michelelinn @jkrohrs Will depend on how you define engagement. Some Believe it is only “likes” & “shares”. Far more when carried out proper #cmworld
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Personas are important, I feel lots of folks start developing them by chance – be part of twitter then recognize the opportunity #CMWorld
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@CMIContent I do think you need to take into account how all channels can get the job done alongside one another. #Content #advertising can’t exist with only 1 channel. #cmworld
A5: markcommpitch Also, don’t look ahead to “ideal” numbers. Leaps of faith could possibly be desired until tech & channels supply clearer audience worth information. #cmworld
@jkrohrs Combo will work best. Develop organic and natural written content that you realize operates w/ your audience, shell out two endorse to succeed in competitor audiences #cmworld